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Facial hair

Beard or clean-shaven — what's more attractive?

Facial hair has a moderate, non-linear effect: women generally rate intermediate facial hair (stubble) as most attractive, while clean-shaven and full beards rate somewhat lower for raw attractiveness. Dixson & Brooks (2013) found stubble (heavy stubble in the original ranking) rated most attractive, with clean-shaven, light stubble and full beards rated relatively lower; masculinity perception rose with hair, and full beards scored highest for perceived health and parenting/long-term-partner qualities. The "masculinity paradox" follow-up (Dixson et al.) found stubble most attractive overall and clean-shaven least, with beards/stubble gaining an edge specifically for long-term over short-term relationships. Preferences are noisy and culturally variable — a two-sex study by Jach & Moroń (PMC10355296) found women's preferences "ambiguous," with 43.8% preferring clean-shaven vs 26% heavy stubble in one task — so the effect is real but modest, not decisive. Note minor cross-source inconsistency on whether light or heavy stubble is the precise peak.

How it factors into your fit: Award a modest bonus for heavy stubble (peak), a slightly smaller bonus for light stubble/full beard, and treat clean-shaven as neutral-to-slightly-below; magnitude small (a few points), with diminishing/uncertain returns given high cultural variance.

Evidence & sources